Entrepreneurial Innovation and Start-Up Success: Key Factors and Challenges

Abstract

Entrepreneurial innovation is widely regarded as a driving force behind start-up success, facilitating competitive differentiation and the creation of novel solutions in dynamic markets. This paper explores the critical factors influencing start-up success, including innovative business models, resource acquisition, and adaptive leadership. It also examines the challenges start-ups face, such as market uncertainty, funding limitations, and operational scalability. Through a review of contemporary literature and case studies, this study highlights the interplay between innovation and strategic management practices as essential components of successful start-ups. The findings suggest that start-ups that foster an innovative culture, adopt agile strategies, and prioritize customer needs are better positioned for growth and long-term sustainability